Intertextuality

The term Intertextuality refers to the way of creating references that link to any kind of media text via another form media text. This idea was put forward by a woman called Julia Kristeva who argued that "any text is the absorption and transformation of another". Every media text uses references to image, film, culture, web, content, e.c.t, meaning that it follows by this rule as the fundamentals that make the piece of media are relating to references in society in one way or another. Our very understanding of the media text is heavily influenced by this as we are more likely to enjoy something that we understand the references from.

Here are a few examples of intertextuality:

Shrek

Shrek is a classic example of intertexuality as most of the references in it are of other forms of media, the use of reoccurring Disney character spoofs are just one example as they have all been taken from popular children's fairy tales, which nearly all of us are aware of and give us a sense of reminiscence.

Kill Bill/ Game of death

Another popular example of Intertexuality is in the first volume of Kill bill as the movie itself is packed full of references, including probably the most well known one where Uma Thurman wears the same yellow tracksuit that Bruce Lee does in Game of death.

Arthur