In order to produce a horror movie poster I did some research as to what works the most effectively, gathering a selection of what I would like to replicate when it comes to my own. A common theme is the choice of colours used in each poster, with red, white, grey and black occurring in almost every poster I looked at. This really does summarize the general atmosphere of the film, with red giving the obvious connotation of blood and danger, the darker more faded colours emphasizing the bleak nature of the film. Using this in my own trailer will automatically adhere to the conventions of a horror film and when people look at the poster they will be able to tell what the genre is so that my target group will show an interest.
When I get round to making the trailer I want to ensure that there isn't too much information on the front of it as this can make the poster too crowded and having the main object of focus in the very center of the poster is a simple yet effective choice.
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