When I was creating the title for my horror movie poster I used the conjuring as an influence as I really liked the way that the white text contrasted with the low key shades and dark background. Using a limited colour pallet is conventional for a traditional horror movie poster as it is supposed to create an unnerving tone, and with the boldness of the white text I felt like it worked effectively to capture the attention of the audience, but not distract them from the centre image. In comparison to the rest of the poster, I made the text a lot larger so that it made a bold statement and would be easily distinguishable if it were to be hung up. I experimented with using lower case text for the title, but it just didn't seem to fit the nature of the genre, and didn't have a very professional feel to it.
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